Lab+3+Che+ming+Chang

Lab 3

Week 3: Human-Centred Design Case Study of Cellphones in Developing Countries

Read the online article 'Can the Cellphone end Global Poverty?' at [] before your tutorial begins.

1.In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.

The role of Jan Chipchase is to travel around the world and look at different cultures. He looks at people's lives from different culture and different countries and also look at their living conditions to determine what kind of cellphone will be best needed by this kind of individual. He then report this back to Nokia in Finland, and the designers can make changes to cell phones that will be better suited for the individual.

Jan understands that there are no one universal cellphones that are suitable for people to use from around the world. For example, some people might be illiterate, so they can't have cell phones that have words on there. By looking around the world, Nokia is expanding its market to the poorer countries in South Asia, and Africa, they are trying to make sure that even the less fortunate people will need to and have a cellphone on them.

By sending Jan to the developing world, Nokia is successfully increasing its users from all over the world, and expanding their market influence globally.

2. How does the idea of microfinance support two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes.

Ensuring a strong, healthy, just society.

Microfinance ensures a strong healthy and just society because it allows people in poverty or near poverty to have a high quality financial service. It gives the people a better chance to get out of poverty, and a better way to manage their money.

Microfinance also promotes good governance in all levels of society by engaging people creativity, energy, and diversity. This can be shown by an individual being able to transfer funds to his mother through phone card.