Lab3Kochar

//1.In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion. //  The popularity of cell phones has grown tremendously over the past decade. As was mentioned, the sales figures and volumes sold have steadily increased throughout time periods over the past 10-20 years. While continuously flooding the same market with upgraded products would produce revenues, expanding into markets previously avoided may generate a substantial amount of what could be called “new” revenue. Third world countries are requiring the use of cell phones similarly to when advanced nations were introduced to them in the beginning. While today we may require the phone to take pictures, play music and surf the web, initially we just needed a method of communication, and that is what is becoming a necessity in third world nations.  To fulfill those needs, Nokia has decided to utilize Jan Chipchase, a self-proclaimed ethnographer who travels the world to discover specific needs of potential consumers. Cell phones which are considered standard here may not be suitable to the individuals in Ghana and Uzbekistan. A farmer in Uganda would not require his phone to connect to facebook. However, what these people do need, well, that’s Jan Chipchases’ job to figure out.  By traveling to these countries and talking directly to the people, Chipchase hopes to assist in creating a phone which centralizes around the specific needs. These potential customers will hopefully then have a phone in their hands, “hopefully one made by Nokia”. Nokia is able to attain first hand research data which will help them directly. This primal information allows the cultures of these nations to remain the same, with Western technology, ideally provided my Nokia, entering into their lives.  //2. How does the idea of microfinance support two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes. //  __Microfinance __  · Ensuring a Strong, Healthy, and Just Society o By enabling everyone to have equal access and opportunities, the social cohesion will be stronger. If the banks were to only make loans to select entrepreneurs, then the gap between the rich and the poor would only grow. Not only would this aid current entrepreneurs, but it would also encourage others to bring their business dreams to fruition. ·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Achieving a Sustainable Economy o<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">In order to achieve a sustainable economy, funds are required. As mentioned, there is a bottom up and a top down approach in assisting these nations. Either making donations and giving them money, or by helping them reach standards and heights through actual support. By micro financing, both these methods are somewhat mixed together. The money does reach those who need it, but it is done so in such a way that the funds assist in business growth and entrepreneurship. These two ways will help the country and its people in more ways than donations ever could.