Lab3Question

Khareem's Wiki page

=1. In three paragraphs, describe the role of Jan Chipchase in defining the role of cellphones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion. =

 Technology has risen to heights once thought to be impossible, the integrations of advanced mechanics in simplistic product and designs have vastly shown to be in favor of public opinion. Users have become the front end of the technological world, where new ideas are erupting to enhance traditional products. Telephones have now become mobile, with advanced features that allow users to virtually communicate with others from any point on the earth. They have harnessed the power of communication allowing 3.3 billions people on the earth to converse and exchange ideas through the use of a cellphone. Currently the majority of cellphones are in North America and Europe, with many places in Africa and Asia without cellular mobile technology. One of the leading mobile phone companies, Nokia, decided to reach out to the other 3 billion people who do not have cellphones. They did this by hiring Jan Chipchase as a researcher on human behavior, so that he may understand the needs of users within these regions, potentially develop designs, and also provide feedback for Nokia.

The feedback Jan receives from his research in other countries allows him to understand the social aspects, economical situations, as well as human behaviors that are displayed in regards to cellphones. He applies to knowledge learned to his presentations in nokia, and explains the ways in which nokia can benefit in order to create a product that would suit the population. According to Jan, the most carried products are those that provide a sense of survival. It the necessary items that are purchased and bought, yet in some of these countries, a cellphone is not viewed as an essential item.

Expansion of Nokia cellphones to countries with lower financial income, less education, and scarce technology is a risk, yet with proper research and observation of human behavior, nokia may well be able to provide the right type product that the end user will find effective and vital. Such countries are ravaged with war, natural disasters, and economical downturns. Providing them with a cellphone that will allow them to remain connected to society and their loved ones will provide them with the sense of security as well as belonging many of these people have lost hope in. A cellphone suited to their needs can be their gateway to the world and help them gather and comprehend information regarding the world as well as their own country.

= 2. How does the idea of microfinance support the two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes. = = = = = = = = = = = Microfinancing refers to the financial services provided to low income families and individuals in order to help stimulate the economy. It provides people with the necessary loans and funding to start business and projects that are suitable to the society and will benefit the economy. This helps achieve a sustainable economy for the present and the future.

Microfinanicing also allows individuals to explores different areas of business and come up with their own ideas ensuring participation and creativity from all those within the economy, this support good governance which is one of the key themes to sustainability. Using loans and funding individuals are able to create businesses that meet their creative boundaries and are able to put forth their own energy to make it as effeicent and effective as possible since it is their own business. This will further promote stimulation of the economy and open up new opportunities for others.