Lab3haya

1. In three paragraphs, describe the role of Jan Chipchase in defining the role of cell phones in the developing world for Nokia, and the benefits of analyzing and defining their use in different cultures as part of their market expansion.

Jan chipchase is specialized in human behavior research, and has worked almost 7 years with nokia. Chipchase tries to apply what we learn to the future. He travels all around the world to explore people’s behavior, routine, what they like, and what they don’t. He has an office in many countries (India, Brazil, Africa, china). Chipchase believes that in order to design a cell phone, one must know how people in different countries would like it to be. Chipchase questioned, what the three things people carry are; they carry across culture and gender keys, money, and mobile phone. A mobile phone connects us as individuals to the world, without connection and communication we cannot survive. The mobile phone is personal and very convenient to individuals. Cell phones are broadly developed technology that is used worldwide. People use cell phones in order to stay in contact with other people all around the world. People exchange thoughts, news, and information throughout the cell phone. And in many developed countries a cell phone became a necessity. Chipchase would examine and understand different cultures, and what makes a specific product successful in this specific culture. Chipchase review and evaluate people’s lifestyle, and then he would report back to his team at the head office what their technology is missing and what they should add to it to make the marketing go better. In this way after Chipchase examines the lifestyle of a specific culture, Nokia will eventually find a better way to break through the market, and make better profits by targeting on what the audience would like and prefer. Cell phone is part of one’s identity, and people will move with their cell phone always with them on the move. And this shows how cell phones are still developing.

2. How does the idea of micro-finance support the two of the key themes of sustainability as outlined in the diagram posted on your class wiki '5 Key Themes for Sustainability'? Write one paragraph for each of your chosen themes.

__ Ensuring a strong, healthy, and just society:- __ Microfinance supports the theme of ensuring a strong, healthy, and just society, in which all individuals within a society have equal rights and benefits as the rest of the society. And this strengthens the relationship among the citizens and they feel as a family, and unite the citizens. This will consequently cause low income citizens to believe that they are not the minority and that they are no different from others, and that they have access to goods and services as much as other citizens do. Micro financing has opened doors for both men and women can work equally that will lead to an increase in household income, especially in developing countries. __ Achieving a sustainable economy:- __ It is important to have a sustainable economy, third world countries, and the developing countries are in need for a sustainable economy. India is an example of a developing country. Cell phones support reach or attain a sustainable economy, and by helping achieve a strong, safe, and stable, sustainable economy. Micro financing help in increase economy’s stability, since micro financing agree for individuals to take loans to buy cell phones, therefore micro financing help achieve a sustainable economy in developing countries.